News about a new Amazon grocery store concept separate from Whole Foods emerged in the fall of 2019, when The Wall Street Journal reported that Amazon was planning a new chain of stores starting in Los Angeles, Chicago and Philadelphia.Īmazon Echo Show devices are deployed throughout the store so shoppers can ask the Alexa virtual assistant for help. “In terms of selection, you will see all of the items you would expect to see in any full-service grocery store,” Helbling said. Customers also will find a wide assortment of national brands and private labels, including brands from Amazon and its Whole Foods Market subsidiary. “It’s a smart cart that helps make your grocery shop quicker by enabling you to skip the checkout line.”Ī newly built supermarket, the Woodland Hills Amazon Fresh offers an extensive selection of fresh produce, meat and seafood as well as an array of baked goods and prepared foods made fresh daily by the store’s culinary team. We’re very excited for customers to try it out,” Helbling said, adding that he was a beta-tester for the device. “This is the first store where customers will get to use our recently announced Dash Cart. Shoppers will be able to use the multifunction Amazon Dash Cart, announced in mid-July, to find items, track purchases and expedite checkout, while new features from Amazon’s Alexa virtual assistant will help customers manage shopping lists and navigate the store’s aisles. Technology plays a big role in making Amazon Fresh’s shopping experience more convenient, he noted. Related: Amazon’s grocery puzzle pieces coming together? “With this new store, we've taken our decades of operations experience at Amazon to deliver consistently low prices for everyone and free same-day grocery delivery for Prime members.” It’s a new grocery store designed to offer a seamless shopping experience whether customers are shopping in-store or online,” Helbling said in an interview. “We’re announcing our first Amazon Fresh grocery store. A newly built supermarket, the Woodland Hills Amazon Fresh offers an extensive selection of fresh produce, meat and seafood.
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